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The Merchant Who Trusted a Stranger's Face

Jataka Tales · 1 min read

A merchant, having been fooled once by a scoundrel with an unpleasant appearance, developed a firm rule for himself: only trust people with pleasant, handsome faces, believing appearance was a reliable window into character.

On his travels, he readily lent a large sum to a charming, well-dressed traveler with an easy smile, refusing without a second thought a much smaller loan request from a plain, weathered-looking farmer who offered solid collateral and clear terms. The charming traveler vanished with the merchant's gold days later, never to be seen again, while the plain farmer, whom he'd turned away, went on to build an honest, thriving business elsewhere entirely on his own modest means.

Years later, the merchant, now humbled and cautious, happened to meet the same plain-looking farmer again, now visibly prosperous, and learned the full story of how the man had built his fortune through nothing but patient honesty. The merchant, deeply ashamed of his old habit, finally understood that pleasant appearance and genuine trustworthiness were two entirely separate things, and that judging one by the other had cost him more than any single scoundrel ever could.

Moral of the story

Pleasant appearance and genuine trustworthiness are entirely separate things — judging one by the other is costly.